{"id":9545,"date":"2023-05-19T10:49:56","date_gmt":"2023-05-19T08:49:56","guid":{"rendered":"https:\/\/kainoo.ch\/?post_type=project&p=9545"},"modified":"2023-07-07T14:33:45","modified_gmt":"2023-07-07T12:33:45","slug":"maybelline-lancement-de-produit-cosmic-black","status":"publish","type":"project","link":"https:\/\/kainoo.ch\/de\/project\/maybelline-lancement-de-produit-cosmic-black\/","title":{"rendered":"MAYBELLINE Suisse : lancement de produit – Sky High Cosmic Black"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“4.12.1″ _module_preset=“default“ background_image=“https:\/\/kainoo.ch\/wp-content\/uploads\/2023\/06\/Mascara-scaled.jpg“ background_position=“top_left“ min_height=“100vh“ custom_margin=“0px||0px||false|false“ custom_padding=“0px||0px||false|false“ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row column_structure=“2_5,3_5″ use_custom_gutter=“on“ gutter_width=“1″ _builder_version=“4.12.1″ _module_preset=“default“ background_enable_image=“off“ width=“100%“ max_width=“100%“ custom_margin=“||||false|false“ custom_margin_last_edited=“off|desktop“ custom_padding=“0px||0px||false|false“ global_colors_info=“{}“ custom_margin__hover_enabled=“on|desktop“ custom_margin__hover=“||||false|false“][et_pb_column type=“2_5″ _builder_version=“4.12.1″ _module_preset=“default“ background_color=“rgba(5,16,20,0.9)“ custom_padding=“50px|50px|50px|50px|true|true“ custom_css_main_element=“min-height: 100vh;||padding: 1rem;||display: flex;||justify-content: center;||flex-direction: column;||align-items: flex-start;“ global_colors_info=“{}“][et_pb_text content_tablet=“<\/p>\n

MAYBELLINE NEW YORK : promotion du %22Cosmic Black%22<\/h1>\n

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MAYBELLINE NEW YORK : promotion du %22Cosmic Black%22<\/h1>\n

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MAYBELLINE NEW YORK : promotion du „Cosmic Black“<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.12.1″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.12.1″ _module_preset=“default“ background_color=“#f4f4f4″ custom_margin=“||-66px|||“ custom_padding=“100px||100px||true|false“ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row _builder_version=“4.12.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.12.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.12.1″ _dynamic_attributes=“link_option_url“ _module_preset=“_initial“ header_2_font=“Arial|500||on|||||“ header_2_font_size=“25px“ header_2_letter_spacing=“0.12em“ header_3_font=“Arial|||on|||||“ header_3_font_size=“20px“ header_3_letter_spacing=“0.2em“ custom_padding=“0px||||false|false“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyODMifX0=@“ header_2_font_size_tablet=“30px“ header_2_font_size_phone=“20px“ header_2_font_size_last_edited=“on|desktop“ global_module=“1805″ saved_tabs=“all“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Pr\u00e9sentation<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“4.12.1″ _module_preset=“default“ text_font=“Lincoln light|300|||||||“ text_font_size=“20px“ text_line_height=“1.6em“ header_font=“|700||on|||||“ header_font_size=“46px“ custom_padding=“6px||0px|||“ text_font_size_tablet=“20px“ text_font_size_phone=“16px“ text_font_size_last_edited=“on|desktop“ global_module=“1823″ saved_tabs=“all“ global_colors_info=“{}“]<\/p>\n

Voici un projet dont nous sommes tr\u00e8s fiers !<\/p>\n

Dans le cadre de la promotion de son nouveau mascara, le Cosmic Black, Maybelline New York a choisi KA\u00cfNOO pour concr\u00e9tiser son projet de lancement de produit innovant.\u00a0<\/p>\n

Pour promouvoir de mani\u00e8re originale le Cosmic Black, Maybelline New York nous a mandat\u00e9 pour d\u00e9velopper une application sur-mesure en r\u00e9alit\u00e9 virtuelle immersive (VR). L\u2019application, destin\u00e9e \u00e0 \u00eatre utilis\u00e9e par une poign\u00e9e d’influenceuses, permet de d\u00e9voiler aux followers de ces derni\u00e8res un code promo exclusif valable sur l’achat du Cosmic Black.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Section“ _builder_version=“4.12.1″ _module_preset=“default“ background_color=“#f2f2f2″ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row column_structure=“1_2,1_2″ make_equal=“on“ _builder_version=“4.12.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.12.1″ _module_preset=“default“ background_color=“#FFFFFF“ custom_padding=“40px|40px|40px|40px|true|true“ global_colors_info=“{}“][et_pb_text _builder_version=“4.12.1″ _module_preset=“_initial“ text_font_size=“24px“ header_text_color=“#FFFFFF“ header_2_font=“Arial|500||on|||||“ header_2_font_size=“25px“ header_2_letter_spacing=“0.12em“ header_3_font=“Arial|||on|||||“ header_3_font_size=“20px“ header_3_letter_spacing=“0.2em“ header_3_line_height=“1.7em“ header_2_font_size_tablet=“30px“ header_2_font_size_phone=““ header_2_font_size_last_edited=“on|phone“ header_3_font_size_tablet=“20px“ header_3_font_size_phone=“20px“ header_3_font_size_last_edited=“on|phone“ global_module=“2271″ saved_tabs=“all“ global_colors_info=“{}“]<\/p>\n

Client<\/h3>\n

[\/et_pb_text][et_pb_image src=“https:\/\/kainoo.ch\/wp-content\/uploads\/2023\/05\/MAYBELLINE-new-york.png“ alt=“r\u00e9f\u00e9rence client Kainoo – ecap“ title_text=“MAYBELLINE new york“ url=“https:\/\/www.ecap-ne.ch\/“ align=“center“ _builder_version=“4.12.1″ _module_preset=“default“ custom_margin=“-60px||-60px||true|false“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.12.1″ _module_preset=“default“ background_color=“#FFFFFF“ custom_padding=“40px|40px|40px|40px|true|true“ global_colors_info=“{}“][et_pb_text _builder_version=“4.12.1″ _module_preset=“_initial“ text_font_size=“24px“ header_text_color=“#FFFFFF“ header_2_font=“Arial|500||on|||||“ header_2_font_size=“25px“ header_2_letter_spacing=“0.12em“ header_3_font=“Arial|||on|||||“ header_3_font_size=“20px“ header_3_letter_spacing=“0.2em“ header_3_line_height=“1.7em“ header_2_font_size_tablet=“30px“ header_2_font_size_phone=““ header_2_font_size_last_edited=“on|phone“ header_3_font_size_tablet=“20px“ header_3_font_size_phone=“20px“ header_3_font_size_last_edited=“on|phone“ global_module=“2271″ saved_tabs=“all“ global_colors_info=“{}“]<\/p>\n

Plateforme<\/h3>\n

[\/et_pb_text][et_pb_image src=“https:\/\/kainoo.ch\/wp-content\/uploads\/2022\/01\/oculus-quest-logo-768×107-1.png“ alt=“Oculus Quest“ title_text=“oculus-quest-logo-768×107″ url=“https:\/\/www.ecap-ne.ch\/“ force_fullwidth=“on“ _builder_version=“4.12.1″ _module_preset=“default“ custom_margin=“12%||0px||false|false“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.12.1″ _module_preset=“default“ background_color=“#ffffff“ custom_padding=“100px||100px||true|false“ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row _builder_version=“4.12.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.12.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.12.1″ _dynamic_attributes=“link_option_url“ _module_preset=“_initial“ header_2_font=“Arial|500||on|||||“ header_2_font_size=“25px“ header_2_letter_spacing=“0.12em“ header_3_font=“Arial|||on|||||“ header_3_font_size=“20px“ header_3_letter_spacing=“0.2em“ custom_padding=“0px||||false|false“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyODMifX0=@“ header_2_font_size_tablet=“30px“ header_2_font_size_phone=“20px“ header_2_font_size_last_edited=“on|desktop“ global_module=“1805″ saved_tabs=“all“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Probl\u00e9matique client<\/h2>\n

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Maybelline New York utilise de mani\u00e8re tr\u00e8s habile les diff\u00e9rents m\u00e9dias pour faire la promotion de ses nouveaux produits cosm\u00e9tiques \u00e0 travers le monde. Une strat\u00e9gie gagnante, qui s’appuie notamment sur un solide r\u00e9seaux d’influenceuses et d’influenceurs beaut\u00e9 sur Instagram, TikTok, etc.<\/p>\n

Dans le cadre du lancement du Cosmic Black, Maybelline CH voulait atteindre un public jeune au travers des m\u00e9dias qu’il utilise le plus fr\u00e9quemment, \u00e0 savoir les r\u00e9seaux sociaux. L’univers du produit \u00e9tant assez futuriste,\u00a0 le choix de la r\u00e9alit\u00e9 virtuelle s’est rapidement impos\u00e9 pour proposer une exp\u00e9rience unique et innovante.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.12.1″ _module_preset=“default“ background_color=“#f4f4f4″ custom_padding=“100px||100px||true|false“ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row _builder_version=“4.12.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.12.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.12.1″ _dynamic_attributes=“link_option_url“ _module_preset=“_initial“ header_2_font=“Arial|500||on|||||“ header_2_font_size=“25px“ header_2_letter_spacing=“0.12em“ header_3_font=“Arial|||on|||||“ header_3_font_size=“20px“ header_3_letter_spacing=“0.2em“ custom_padding=“0px||||false|false“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyODMifX0=@“ header_2_font_size_tablet=“30px“ header_2_font_size_phone=“20px“ header_2_font_size_last_edited=“on|desktop“ global_module=“1805″ saved_tabs=“all“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Solution propos\u00e9e<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“4.12.1″ _module_preset=“default“ text_font=“Lincoln light|300|||||||“ text_font_size=“20px“ text_line_height=“1.6em“ header_font=“|700||on|||||“ header_font_size=“46px“ custom_padding=“6px||0px|||“ text_font_size_tablet=“20px“ text_font_size_phone=“16px“ text_font_size_last_edited=“on|desktop“ global_module=“1823″ saved_tabs=“all“ global_colors_info=“{}“]<\/p>\n

Le processus imagin\u00e9 par Maybelline et r\u00e9alis\u00e9 conjointement avec notre \u00e9quipe, afin d’offrir un code promotionnel pour inciter \u00e0 l’achat de leur mascara, \u00e9tait le suivant:<\/p>\n

 <\/p>\n